Susan Sontag ‘On Photography’

“Needing to have reality confirmed and experience enhanced by photographs is an aesthetic consumerism to which everyone is now addicted. Industrial societies turn their citizens into image-junkies; it is the most irresistible form of mental pollution.”

“Life is not about significant details, illuminated a flash, fixed forever. Photographs are.”

These are the two main quotes i have picked up on when reading On Photography by Susan Sontag. I have now been reading while thinking about what appeals to my Research on Instagram. I am trying to Relate everything now to Instagram and it’s process and also in thinking about the Fixed and Fluid Image. I am trying to relate it to why the Fluid Image is being printed and stored or shared or kept, why do people want the physical photograph.

I like how she talks of the fixed image and the Artefact, it has helped me understand the way in which i can talk about it myself in my Symposium. In reference to the other quote it has given me the idea to start looking into how we are sold Photography or how we were sold the Fixed Image in the 20th Century. I automaticaly think of how Kodak and other brands Promote this idea of a Captured memory, they can provide you with the ability to store these fleeting moments and ‘significant details’. Has the idea that we need physical Artefacts been bred into us by Advertising campaigns? it’s not a memory until it is Photographed. Have the people who sold us Photography and Cameras orchestrated the way we use it?

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